What are the advantages of working closely together with retailers?
The food retail trade determines which products are included in its range. The consumer decision is based on the available range.
However, product quality and existing certificates do not always play the decisive role in the purchase decision. It is often a price matter. If food retailers decide to offer only certified products in a product group, it is easier to implement better standards on the market.
As soon as AWSI’s animal welfare recommendations are reflected in the well established certificates for foods from aquaculture, the retail trade can adapt its product range accordingly. The prerequisite for this is that enough producers follow the recommendations. AWSI’s work aims to accelerate this process.